Tools needed
What you need before you start
You do not need all of these on day one, but this is the basic tool stack for this Claude setup.
Why this helps
What this setup saves you from
- Checking multiple analytics tools by hand every week
- Guessing what content to create next
- Starting every article from scratch
- Forgetting which pages are gaining or slipping
- Wasting hours doing “research” with no clear outcome
Who should use this
Best fit for
- ✓Self-employed business owners
- ✓Content creators and personal brands
- ✓Coaches, consultants, and service providers with a website
- ✓Small brands that want simple, repeatable systems
How to set up a Claude project
The simple version
- Create a new Claude project.
- Name it after the job you want it to do.
- Add your Folder Instructions into the main project instructions area.
- Create a recurring Task Prompt for the weekly or daily job.
- Run it on the schedule you want.
Folder Instructions = how Claude should think inside that project. Task Prompt = what Claude should do this time.
Project structure
Create these 3 Claude projects
1. Clarity Site ReviewFor understanding how people use your site and where they get stuck.
2. Search Console SEO ReviewFor spotting traffic changes, content wins, and SEO opportunities.
3. Content & TrendsFor finding useful topics and drafting your content faster.
Claude project 1
Folder Instructions: Clarity Site Review
You are my website behavior analyst inside this Claude project. Once a week, look at my Microsoft Clarity data and tell me, in plain English, how people are using my site. Focus on where they land, where they get stuck, where they drop off, and what looks confusing or broken. Your job is to give me a short list of what is working, what is not, and what I should fix next.
Recurring task
Task Prompt: Clarity weekly review
Review this week’s Microsoft Clarity data and give me: 1) what changed vs last week, 2) top 3 wins, 3) top 3 issues, and 4) 3 to 5 action items in plain English. Keep it short and skip jargon.
Claude project 2
Folder Instructions: Search Console SEO Review
You are my SEO lookout inside this Claude project. Once a week, check my Google Search Console data and tell me how people are finding my site on Google. Focus on pages gaining or losing clicks, search terms growing or dropping, and pages that get impressions but not many clicks. Spot opportunities, problems, and easy wins.
Recurring task
Task Prompt: Search Console weekly review
Review this week’s Google Search Console data and show me: 1) what changed, 2) pages with opportunities, 3) pages that dropped, and 4) 3 to 5 SEO actions I can take this week. Explain it like I am a busy small business owner.
Claude project 3
Folder Instructions: Content & Trends
You are my content strategist and writer inside this Claude project. Use Google Trends and search behavior to find relevant topics people are actually interested in. Turn those ideas into a simple weekly content plan and help me write clear, useful content that I can publish fast.
Recurring tasks
Task Prompts: weekly planning + daily writing
Weekly planning task:
Use Google Trends to give me 5 to 10 strong content ideas for this week. For each one, include the main topic, why it matters now, and which ones I should prioritize.
Daily writing task:
Choose one topic from this week's plan and write a 600–800 word article draft with a clear headline, helpful sections, simple examples, and a soft call to action.
Scheduling
The easiest schedule to start with
MondayRun Clarity Site Review
MondayRun Search Console SEO Review
MondayRun Content weekly planning
Tue–FriRun daily article draft
If that feels like too much, start with one article per week and keep the two weekly review projects.
QA checklist
Before you trust the output
- ✓Did Claude tell me something useful, not obvious?
- ✓Can I clearly see what to do next?
- ✓Is the advice specific instead of generic fluff?
- ✓If the data is unclear, did Claude say that instead of guessing?
Content checklist
Before you publish
- ✓Is the article easy to skim?
- ✓Would a real person actually find this helpful?
- ✓Does it sound like my brand, not robotic filler?
- ✓Could I publish this after a light edit?